Hey!

I’m
Kate

Kate Martini Freeman

Art Direction + Graphic Design
Led with a Coaching Mindset

Services

Art Direction
Graphic Design
Packaging
Print Production
Photo + Video Shoots
Social Media Assets
Branding
AI-Integrated Design

Two decades of creative direction and graphic design across beauty, fitness, and children's brands. From packaging and print to full brand systems and product development, for both consumer and professional audiences.

I bring a coach's instinct to a creative department: I can execute, lead, or simply push a team further, depending on what the moment needs. The work itself is guided by the same belief that shows up on the field: that the right idea, delivered with care, makes people feel capable of more.

The result is design built to the highest creative and brand standards, and a process that people actually enjoy being part of.

Beauty
Sports
Kids

Designing for beauty, sports, and kids might look scattered.

It isn't. The thread is encouragement, as a product. Each one is a different vehicle for the same act: helping someone perform under pressure, and feel cared for while they do it.

  • Beauty: crafting the visual language that makes someone feel confident and capable before they walk into a room.

  • Sports: that same instinct, aimed at bodies in motion and the nudge to keep going.

  • Kids: a tiny, scheduled dose of "you've got this," delivered at the exact moment a kid needs it.

Design, as a ritual of encouragement, timed to the moment someone's about to be tested. Whether it's a packaging label or a note tucked into a lunchbox, design is just the delivery mechanism. The product is always the same: someone believes in me, right now, when I need it.

That's the difference design can make.

Coaching Mindset

I've coached hundreds of adults from their first half marathon to their longest ultra distance run, and what feels like just as many kids' sports teams. My own approach comes from the same place I aim to help those I’ve coached reach by the time they toe their own starting line: why not me?

I've run more than 40 marathons. I've won five 50k trail races (my favorite distance), finished two 100-mile races, and completed an Ironman. None of that happened because I was the most talented person on the starting line, it happened because I believed I could do it before I had proof. Oh, and I liked training for something, chipping away at a goal that felt daunting gave purpose to the daily workouts.

That's the mindset I coach: not confidence that comes after results, but the why not me that gets you to the results in the first place.

A few things I believe in, in training and in design:

  • Variety is the work, not a break from it. The body and the brain, adapts to sameness. Mixing up training keeps you improving as well as not over-training; mixing up creative approaches keeps ideas flowing and authentic.

  • The best ideas don't often happen at a desk. Some of my strongest creative solutions have come mid-run, hike or walk, moving is often where the actual thinking can wander, breathe and come to life.

  • Endurance is a mindset before it's a distance. Whether it's mile 80 of a 100-miler or week six of a brand relaunch, the skill is the same: keep showing up, trust the process, and always believe you're capable of finishing what you started.

  • 1:25:11 Half Marathon

    2:58:30 Marathon

    Placed top ten women at the LA Marathon

    Completed an Ironman (swim 2.4 miles, bike 112 miles, run 26.2 miles), placed 3rd Age Group

    Finished two 100 mile trail ultra marathons

    Won two marathons & five 50k’s

  • Helped coach 100’s of runners finish their first, fastest or longest distance from half to ultra marathons

    Been included in a few of my runners books and podcasts

    Inspired many to transform their relationship to running, who now even love running

  • My biggest flex is probably than my kids still want me to coach them too

    I especially like to encourage the girls to get after it, that they are strong, fast and can do, well…anything