beauty

Sports

Kids

Beauty

Luminexx - Next Gen Hair Colour

Luminexx - Next Gen Hair Colour

Blonde78 - Ultimate Blonding System

Blonde78 - Ultimate Blonding System

E7 - Care & Style For All Hair Types

E7 - Care & Style For All Hair Types

InstaBoost - You're In Color Control

InstaBoost - You're In Color Control

Sports

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Kids

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  • "Kate has a wickedly creative mind that challenges norms. She asks smart questions and knows how to work with what is requested as well as make recommendations to elevate projects beyond scope."

  • "Kate is a creative powerhouse who stays ahead of trends and delivers unique and exciting ideas. Her infectious positive attitude and drive for results make her an incredible partner whether working on any project, large or small."

  • "Kate is an exceptional designer, visionary and creative leader. I have known Kate for many years and watched her grow to become one of the best. She is always pushing the envelope, elevating design, striving for more but at the same time knows how to adapt and work with marketing to fulfill the business needs. Whenever she is challenged she rises to the occasion. It is probably due to her competitive runner's personality. I would work with Kate again in a heartbeat. She would be a huge asset to any company."

Process

Warm Up: Discover

We start where every good training block starts: understanding where you are and where you need to go. I dig into your brand, your audience, and the moment you need to show up for.

Train:
Design & Develop

This is the work: concepting, iterating, building the visual language. Like any good training cycle, it's not linear: we test, adjust, push where it's working, and pull back where it isn't. I lead when you need direction, and step back when you need room to explore.

Race Day:
Launch

The moment it goes live: packaging on shelf, campaign in market, brand out in the world. Everything up to this point has been building toward this. I stay close through launch to make sure the execution holds up under real conditions, not just in the deck.

Cool Down: Reflect & Support

The work isn't done the moment it launches. We look at what landed, what didn't, and where the brand goes next, the same way a coach debriefs a race before planning the next one. Post-race approach is part of the training, muscles don’t get stronger without proper time to rest and recover.