Blonde78

My role: Creative Director for product launch from packaging to content creation.

The goal: Design and launch this new professional hair lightening and toning product line, designed with built-in bond-protection and hydrating ingredients for all hair textures and structures.

The results: The initial launch of bond protecting lighteners did so well at launch that a new line of Liquid Acid Toners quickly followed. The design with color coding by product type and hair tonality families stands out against it’s competitors backbar standard white packaging while still feeling relevant with an edginess well received by professional hairdressers.