Coachella Collection

Co·a·chel·la
/ˌkō-ə-ˈche-lə/
noun | vibe

1. The Location
   A sun-soaked desert oasis framed by palms, mountains, and endless golden light.

2. The Festival
   An iconic celebration of music, style, and self-expression—measured in sunsets, soundtracks, and standout looks.

3. The Collection
   A hair colour vibe. Think sunlit blondes, warm brunettes, red hot reds and statement shades that glow from day to night.

In short: Coachella isn’t just a place—it’s a palette. 

My role: creative direction for on location shoot and post-production assets including editing, social media campaigns, education materials, tradeshow booth and event designs.