Color Flare

Pastel Punk • Color Quest • Golden Retro

My role: Creative Direction

The goal: In this collection we embrace the importance of new voices, inter-generational perspectives, and emotional connection. We move away from toned-down, traditional structures, and mass consumption. We create new codes and add personality to the digital, with more emphasis on emotional intelligence we focus on being more human than superhuman, and aim to achieve a connected, global wisdom.

Our focus is on solutions, whether it’s solving time problems, bridging the gap between salon visits, or adding a daily dose of color to our lives. We set our sights on designing our futures, now, not just dreaming about them.