My role: Founder and Creative Director, from concept to launch, including brand identity, product design, and production for a line of notes designed to be tucked into kids' lunchboxes.

The goal: Parents want a small, consistent way to show up for their kids during the day, even when they can't be there. Love You x Infinity exists to save parents time and help kids feel extra loved. Lunchbox notes made that moment feel easy, warm, and gift-able, not gimmicky, while standing out on shelf or online in a crowded kids' product space.

The results: Sold out of the first run immediately, brought into kids boutiques across Los Angeles, rave customer reviews and countless reorders.