The goal: Create a brand that felt like runners moving on the mountain or cruising the city streeths. An identity that fosters and builds community creating credibility in the SoCal trail running scene.

The results: Coyote Running is widely known as the trail running group in SoCal. Featured in numerous running forums, magazines, sites and on podcasts. New runners find and run with Coyote Running every week at their Thursday Community Trail Runs.