PKRS.AI
My role: Led creative and brand identity implemenation for PKRS.AI, an AI training app built by Coach Gareth to help triathletes, runners, swimmers, and endurance athletes train and reach their goals through tracking and real-time coaching.
The goal: As a new AI-driven product entering a crowded training-app market, PKRS.AI needed a visual identity that felt credible to serious endurance athletes while making complex, data-heavy tools feel approachable rather than intimidating. The brand had to work across web, app UI, icon systems, and marketing/merch touchpoints.
The results: Coach Gareth was thrilled with the visual results, athletes found the app to be highly appealing and easy to utilize, plus they loved the irl merch.
