E7
Hair Care & Style
for All Hair Types,
7 Days a Week

My role: Creative direction of rebrand, product addition launches, photo and video shoots, social assets and graphic design across all touch points.

The project: The Aloxxi E7 Anti-Frizz Collection is a hair care line designed to tame frizz, restore moisture and protect color using cupuaça butter, protective antioxidants and a proprietary blend of seven botanical oils.

The result: Successfully rebranded and launched hair care and style line, selling out of the initial relaunch and adding two more products with more in the development.