InstaBoost
Color Deposting Hair Care

My Role: Creative direction of consumer product launch, photo and video shoot direction, packaging creation and social asset graphic design.

The Project: Develop and launch a new line of color depositing hair care, showcasing the formulas color intensity increasing with use.

The Result: Marbling of each formula color creatively showcases the products ability to increase intensity of color deposit. The line was so well received a set of everyday shades extension was added to the brand.